The Creative Engine Behind Every Campaign
Product-correct creative for your ads, emails and product pages. The Engine does the work, an expert checks every creative, and you make the decisions that matter.
What Fume makes
One campaign, every channel it runs in.
Still-image campaign creative in your brand's world: masters, meaningful variants and the formats each channel needs, from one approved direction.
Ads for paid social
Feed, Story and Reels formats, safe zones and legible text, ready to upload.
Slow evenings.
The night serum, in the light it was made for. A few drops before sleep.
Discover the serum
Email and newsletters
Hero images and product tiles cut for the email, in the same direction as the ads.
The clay vase
Thrown by hand, finished matte. Made for a few dry stems and low light.
Add to bagWebsite and product pages
Banners, collection headers and product images, with the product exactly as it is.
Concepts by Fume. The brands in them are placeholders, not clients.
The app, in design
From one brief to creatives you can launch.
Watch one campaign go through the app: you write the brief, the Engine does the work, an expert checks every creative and you approve what runs. Names and numbers are examples.
Write the campaign need in your own words. Fume reads it with your Brand DNA and shows three directions.
New campaign
Night serum
The Engine is making Direction A
Feed, Story, email and product page, on your Brand DNA
- Direction A approved by Maja
- Masters, variants and formats0 of 6
- Quality Gate: each creative goes to Anna
Creative 4
In check
Night serum
Designs of the app, built from Fume's own design system. The app is in build.
For product brands
Your product, in its own world.
Fume works for growth-stage product and ecommerce brands with a campaign every month. The Engine learns each brand's world; the expert holds the product to its facts.
The Quality Gate
Product faithful
AI still gets products wrong sometimes. That is why a named expert checks every creative against your Product Truth and brand rules before it reaches you, and signs their name to it.
People with taste
The Engine works. People decide.
You never operate a tool. Experts direct the work and check it, the Engine produces it, and you approve what runs. We keep up with AI, so you don't have to.
Bring one real campaign.
We are taking on a small number of founding design partners. Tell us about your next launch, its date and its channels, and we will show you what one cycle delivers.